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284. 10 problemas que pueden estar perjudicando tu experiencia de cliente - Acelerando Empresas Podcast

284. 10 problemas que pueden estar perjudicando tu experiencia de cliente

Hoy tenemos un monográfico sobre 10 problemas comunes que pueden estar perjudicando tu experiencia de cliente o customer experience.

Pero antes, recomendarte que visites nuestra web donde encontrarás cursos y MasterClass en vídeo para aprender a emprender donde si os inscribís tendréis acceso completo directamente a 7 MasterClass completas, 6 cursos prácticos completos con casos de empresas reales: Lean CanvasElevator PitchPitch DeckPlan de Negocio y Design Thinking para generar ideas de negocioSCRUM para emprendedores.

Puedes escuchar este episodio completo gratis en iTunes, iVoox, Google Podcasts, Spotify y Spreaker o en el reproductor de esta misma web al inicio del artículo.

¿Qué es el customer experience o experiencia de cliente?

Es el arte de mejorar la experiencia del usuario al interaccionar con nuestra marca y su concepto sobre ella.

¿Por qué es tan importante?

Para diferenciarte de tu competencia y tener a los clientes más contentos con objeto de:

  • Fidelizarlos (repetición compra)
  • Que nos recomienden a otros

¿Cómo se mejora la customer experience?

Analizando y optimizando todos los touch points de tu empresa con el cliente.

10 problemas habituales que perjudican tu Customer Experience

  1. Colas largas o tiempo de atención alto (físicas, telefónicas, email, chat, etc)
  2. Trato desagradable o falta de empatía del personal (comercial, soporte, etc)
  3. Falta de personalización (emails, contacto físico, teléfono, etc)
  4. Falta de escucha a necesidades y sugerencias (interacción humana, formulario de feedback, etc)
  5. Falta o demora de resolución de problemas/quejas
  6. Falta de atención al feedback positivo recibido
  7. Baja calidad en entregables
  8. Demora en envíos/entregas
  9. Incumplimiento de compromisos
  10. Problemas o demoras con cobros/pagos

Y recuerda, si quieres que te llegue cada día este podcast, suscríbete en iTunesiVooxGoogle PodcastSpotifySpreaker y también puedes recibir las notas del programa por Email registrándote en acelerandoempresas.com/suscribete

Os agradezco mucho las reseñas y valoraciones en iTunes y comentarios y me gusta en iVoox!!

Y si te ha gustado este episodio, por favor, compártelo en tus redes sociales.

Nos escuchamos mañana!!!

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