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360. Dudas sobre efectividad del marketing de contacto por email, redes sociales, llamada o en persona - Acelerando Empresas Podcast

360. Dudas sobre efectividad del marketing de contacto por email, redes sociales, llamada o en persona

Hoy hablamos de dudas sobre efectividad del marketing de contacto por email, redes sociales, llamada o en persona.

Pero antes, recomendarte que visites nuestra web donde encontrarás cursos y MasterClass en vídeo para aprender a emprender donde si os inscribís tendréis acceso completo directamente a 7 MasterClass completas, 6 cursos prácticos completos con casos de empresas reales: Lean CanvasElevator PitchPitch DeckPlan de Negocio y Design Thinking para generar ideas de negocioSCRUM para emprendedores.

Puedes escuchar este episodio completo gratis en iTunes, iVoox, Google Podcasts, Spotify y Spreaker o en el reproductor de esta misma web al inicio del artículo.

Marketing por contacto directo por email

  • Encontrar primero el email de alguien
  • Hay herramientas pero mejor es
  • preguntar a conocido
  • o pedir intro
  • No hacerlo de forma automatizada

Marketing por contacto directo por redes sociales

  • Funciona muy bien en LinkedIn
  • Antes crea una red potente de contactos para
  • Puede ser un buen inicio, pero lo normal es seguir por email o por llamada
  • No hacerlo de forma automatizada
  • Intentar entablar una conversación razonable y aportando valor o comentando algo (puede venir bien incluso comentar algo en una de sus publicaciones previamente para que le sonemos)

Marketing telefónico: «Funciona el Cold calling?»

  • Muy bien B2B,
  • También posible para B2C pero con petición de llamada (en web, redes, etc), por lo que no es exactamente llamada fría
  • Hacer listas
  • Se puede externalizar, e incluso algunas empresas lo pueden hacer por horas sueltas, si queréis escribid y os paso contacto

Marketing puerta a puerta: «Funciona el puerta fría?»

  • Muy bien B2B, para B2C no
  • Hay que tener personal interno

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